Capitalism And Consumerism Of Society

Capitalism And Consumerism Of Society Present society in the west is characterized by a capitalist economic system that is founded on private ownership of property and a profit driven economy. This economy has consequently produced few super rich individuals and further stratified the western society, (Banish the bloated overclass, p. 71). Capitalism is different to a socialist economic system where ownership of property is by the state or communally (Shachtman, p.96). The profit driven economy encourages businesses and enterprises to exploit the market for the sole purpose of making a profit. The marketing strategies of capitalism have therefore created a society of consumers whose benefit is through consumption on the individual level while the monetary profits go to the capitalists. Capitalism has created a society that consumer based and the new phenomenon has been labeled as consumerism. Consumerism has extended even into those areas, which were previously under state control as opposed to being under the control o f private corporations. These include the health sector and education among others. The presence of numerous corporations which provide all kinds of services and merchandise have expanded the choices available to consumers. This has created societies, which are based on consumerism as opposed to the earlier societies, which were work based. A consumer society can be identified by the consumption habits of individuals while a work based society’s identity lies in the citizenship and occupations of individuals, (Shachtman, p.101). In addition, the consumer society has evolved into a new culture, which has diverse and often contradicting principles to those of work and citizenship. Consequently, capitalists, out to maximum their revenue realization venture into global markets to exploit new markets. This will eventually lead to a single global culture based on consumerism, and individual consumer patterns based on cultural uniqueness and other such factors will be eliminated. As capitalists devise new ways of maximizing their profits, the consumers in a society based on consumerism look for goods of high quality and with the lowest cost. Consequently, both the consumers and the capitalists are not driven by social responsibility and do not try to deal with issues that are created by capitalism and consumerism. Social responsibility is in the hands of the government and the society but the culture of consumerism and capitalism encourages individualism as each entity is in pursuit of its own goals without considering how some of these goals might be affecting others and the society in genera, (Shachtman, p.106). The nature of the western society made it possible to be targeted for consumer society. A society full of egocentricity, deceptive advertising, nihilism, and values subjectivism to academic goals is easier to sway to the path of consumerism. In such a society where economic growth is the only important thing to any individual and has the capabilities and the power to displace or degrade moral values as we traditionally knew them, the gauge of self worth is always buying power. Those in a position to buy and own property have a more reinforced worth in a society upholding consumerism. The contribution of the media can not be ignored as it continues to create an image which everyone in the western society tries to fit in thus distorting the self worth and self awareness of each person. It is the goal of every capitalist to seduce a large television audience into identification of his personality with specifically designed consumer ideas and advertising fantasies. We no longer possess the ability to do our things independent of consumerism justification. Advertising duplicity and consumerism are now potential threats to the individuation process and consciousness regardless of continued linking of capitalism to the beginning of consciousness. Social cultural meaning diminishes as it is exploited further by media which siphons inex pressible content in order to attract more consumers.