The form and function of Concept Store Essay Example | Topics and Well Written Essays - 4750 words

The form and function of Concept Store - Essay Example The research adopted a survey research design, combining exploratory, inductive, and qualitative study approaches. The exploratory element involved developing research questions, for presentation to selected concept stores staff members and customers, from examining relevant theoretical information on this type of stores. It was possible to look for patterns in the acquired information, while analyzing extant observations made by customers and concept store employees. In consideration of the qualitative study approach, the research involved observation, administration of the structured questions to chosen research subjects, and comprehensive interviews. The focus groups comprised of select individuals from diverse genders, from different regions, and customers who frequented selected concept stores. The comprehensive nature of the research design made it possible to collect already recorded information, as well as, first hand information hence providing a basis for comparison of exta nt and new information. Shopping luxury, associated with fashion retailing in mid and upscale markets, is progressively shifting from product sale to enhancement of customer experience, through specific design considerations in the form and function of concept stores. This chapter aims at providing an in depth analysis of literature addressing the emergence, development, and present day status of concept stores. The analysis of literature seeks to primarily focus on the design aspects of concept stores.